Francois Demachy has ruined Miss Dior Cherie

click on this image for the site i stole it from

I've been buying Miss Dior Cherie perfume since 2007 so I consider myself to be a very loyal Dior customer. I started off with the eau de toilette version but have been buying the eau de parfum 1 to 2 times a year since which smells exactly the same only stronger. It smells so cute, like strawberries and popcorn :)

Around christmas 2010 I was buying another bottle of the eau de parfum and to my horror it just didn't have the same smell! I eventually got used to the smell and it still had the little strawberry kick to it. I think the ones in stores are affected by the bright lights. I noticed that the number on the back of the box in the ingredients section was different to the one I had bought the year before. The 2010 one is N° 04460/A and the previous box was N° 01670. I came to the conclusion that they had reformulated it slightly without saying anything which was quite disappointing..... It doesn't end there though.

In spring 2011 the marketing campaign for the reformulated Miss Dior Cherie came out featuring Natalie Portman who looks exquisite and I think goes perfectly with the brand :)

Now it's summer and almost my birthday and I'm running out of my Miss Dior Cherie eau de parfum so I thought it was time to get another one :) I went into Boots where I bought it previously and sprayed it just because I couldn't resist it HOWEVER this is where I noticed that the perfume smelled even more different this time!! The strawberry smell had gone completely and it smelled of OLD WOMAN perfume! It just honked. I decided to spray the eau de toilette to see if it smelled any better and it just smelled WORSE! it was nothing like the eau de parfum and nothing like the previous one either. I was seriously beginning to wonder if it was just me! I asked the woman at the Dior counter if it had been changed yet again because the one I bought in 2010 smelled different and she said the one I bought in 2010 was infact the old one (which to be honest I think was changed slightly!) they didn't actually get the new one in until April 2011. She also mentioned that the eau de toilette is not meant to be a lighter version of the eau de parfum but a different perfume all together!

WHY DIOR HAS CHOSEN TO DO THIS IS BEYOND ME!
Seriously. What were they thinking when they allowed Francois Demachy to get his dirty paws on Miss Dior Cherie! He has completely taken away the whole point of it, it was unique, so girly yet luxurious and now it just smells like any other heavy musky perfume. It smells gross. No wonder I've been reading reviews where people are saying "don't know what all the fuss is about, this smells like it could kill small children or animals!", "i almost passed out after smelling this". All the people who have been raving about it and saying how amazing it smells have bought the previous one and are still using it so have no idea how disgusting the new one smells!

I went round the shops today in an attempt to find a new signature scent.... I had a conversation with the girl at the Dior counter in House of Fraser and she didn't understand why they decided to change it and said that lots of people have been complaining about it. No bloody wonder. Why couldn't they just have launched a completely different perfume - 'Miss Dior Cherie all grown up and stinking of old woman'. Sounds perfect.

ANYWAY! Another girl from Dior came over and she told me that they still had a box of the previous version behind the counter!! I actually couldn't believe it, everywhere else I'd been only had the new one. She showed me the box and it had the same number on the back (N°04460) (which is different to the new box)!! The little CD sticker on the packaging was white whereas the new one is pink! I was so delighted I bought it there and then! They still charged me the same price £60.50 for 50ml which I guess was ok since I'm not likely to get it ever again........ They also gave me a couple of testers for the new version but that's definitely not going to make me buy it once I've finished the other one.


So here's what I got  :) All beautifully wrapped..

White logo as opposed to pink on the new one.

Some of my Miss Dior Cherie bottles collection which I use for decoration :D

I'd just like to mention that this post isn't meant to sound like a personal attack on Francois Demachy! Yes I think he made a mistake in changing the fragrance but I hadn't even heard of him until i read about the new Miss Dior Cherie launch.... you probably think I live under a rock :)

Here's what the old version by Christine Nagel first launched in (2005) smells like:
Top: pineapple, cherry, strawberry, mandarin
Heart: popcorn, caramel, jasmine, rose, violet
Base: patchouli, musk, amber

and the new much disliked 2011 version by Francois Demachy:
Top: sparkling citruses (mandarin orange);
Heart: Rose Damascena, intense jasmine;
Base notes: Patchouli, Vetyver, Sandalwood, Moss, Amber.


Thank you for reading :) let me know what your thoughts are! Even those of you who do actually like the new version ;)